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B-Time with Beth Bierbower

Apr 5, 2022

Many of our guests on B-Time are focused exclusively on a B2B model.  Today, we are changing it up a bit and are focusing on the direct to consumer model.  Trillions of dollars are spend out of pocket by consumers on health and wellness goods and services. 


One company, Intrinsic, is taking full advantage of this consumer spend and is buying smaller consumer wellness companies to become a Brand powerhouse.  With us is Yadin Shemmer, the founder and CEO of Intrinsic and he’ll share his view of the market and what he sees as emerging trends in this space.  Yadin has a bachelors from the University of Pennsylvania and an MBA from the London Business School. 

I am excited for Yadin to share his thoughts because as we all know, consumer behavior eventually makes it way into the more traditional areas of healthcare.  Over time some of this direct spend will find its way into health plan coverage. 

Show Notes: Favorite Book: What You Do Is Who You Are By Ben Horowitz; The Attributes: 25 Hidden Drivers of Optimal Performance by Rich Diviney.