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B-Time with Beth Bierbower


Jan 12, 2021

Microsoft’s Azure business has grown to become one third of its $143B of annual revenue in 10 years.  This major growth came partly from changing the sales game.  Microsoft shifted its focus from traditional sales.  Jeff Fattic, Customer Success Manager at Microsoft will share why focusing on creating customer value matters and how it can generate long term growth. 

Show Notes:  Books: Customer Success:  How Innovative Companies are Reducing Churn and Growing Recurring Revenue by Nick Mehta.  Microsoft’s Azure business has grown to become one third of its $143B of annual revenue in 10 years.  This major growth came partly from changing the sales game.  Microsoft shifted its focus from traditional sales.  Jeff Fattic, Customer Success Manager at Microsoft will share why focusing on creating customer value matters and how it can generate long term growth.